Personal trainers are a dime a dozen. There are so many personal trainer certifications available that can "certify" you as a personal trainer. If you’re really serious about making money as a personal trainer and hopefully making it a career, you need to separate yourself from the wannabes. The real money lies in being a private personal trainer and not working directly for a gym so this article will be focused on the private personal trainer.
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**Get a strong personal trainer certification**
Just because you are a certified personal trainer, that doesn’t mean that you have all the skills and knowledge to have a successful personal trainer business. With that said, having a highly respected certification will help you with credibility when landing clients. A few of the highest nationally recognized personal trainer certifications are:
-ACE
-NASM
-ACSM
-NSCA
-ISSA -
**Promote yourself**
Getting your private personal trainer business will require a great marketing approach. Personal trainer marketing is dependant on your own promotion and the word of mouth from others. Definitely get business cards. Have both your email, website and certification on your business card. Post your business cards at all the area gyms and supplement stores. -
**Get online**
Create a blog or simple website about your personal training services. This provides a way for potential clients to see you up-close and personal. If you have "before" photos of yourself, post them. This shows the customer that you know what it’s like to not be a genetic freak. You had to work hard to get the body you currently have can connect with them on real life challenges. If you’ve competed in bodybuilding or fitness competitions, list your awards and pictures of you competing. -
**Stay well rounded**
What works for one won’t necessarily work for another. Some clients might be training for bodybuilding, or a certain sport. Your client base will be diverse and so should your knowledge base. Learn how to train for Mixed Martial Artists. MMA is a very popular hobby and you will only help your client base by knowing all you can about training MMA fighters. Some other areas to study are Crossfit, Kettlebells and Tabata. -
**Educate your mind**
You might be the most fit and knowledgeable trainer in your area, but if you have no sense on how to run a business you will fail. Read about business and marketing. A very good book to get you started would be "Think And Grow Rich" by Napoleon Hill. -
**Master you people skills**
You’re going be working in the customer service industry so you need great people skills. You will have clients from all walks of life and you’ll need to know how to communicate with them. Best thing you can do to improve your people skills is to talk to your friends and family. Have them help you with deficiencies you might have.
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Tags: Personal Trainer Certification, personal trainer education, Personal Trainer School
